- Industry: E-commerce
- Use Case: E-commerce platforms use Flink to analyze user behavior by processing clickstream data in real time. This data includes clicks, page views, and other interactions on the website. Flink helps build real-time dashboards to monitor user activity, optimize recommendations, and personalize content.
- Example: An online retailer uses Flink to track user interactions in real-time, updating personalized product recommendations as customers browse the site.
Netflix
Netflix uses Flink to analyze real-time clickstream data to understand viewer behavior. By processing data on what users are watching, clicking, and searching, Netflix can personalize recommendations, optimize content delivery, and improve user experience in real time.