- Industry: Advertising Technology
- Use Case: Ad tech companies use Flink for real-time bidding (RTB) in programmatic advertising. Flink processes bids from advertisers and matches them with available ad impressions in milliseconds, enabling highly targeted ads to be displayed in real time.
- Example: An ad exchange platform uses Flink to handle millions of bids per second, processing them in real time to serve personalized ads based on user profiles and browsing history.